Our experience in promoting an online bike store

The project was already being promoted before we came to us. There were already some results, but it was still very far from the top, and the client had no idea when and how it would be achieved.

As usual in such cases, we started with an analysis of the current situation. This allowed us to determine the current position of the site in the search results, assess the site’s compliance with technical, textual and commercial ranking factors, and identify opportunities for growth. We formed a development strategy and started implementing it.

Stage 1 – semantics and structure

According to a popular saying, “bread is the head of the house,” and in the world of SEO, it’s semantics. If you don’t have well-collected, cleaned, and clustered semantics, all other work will not have the same effect and result. It’s not easy and requires developed hard skills. Thanks to our experience and knowledge of many tools, we have no problems with this. We collected the most complete semantic core and designed the perfect structure.

This stage is mandatory for all our websites.

Stage 2 – implementation of the extension

In order for the site to start ranking quickly for more queries, it was decided to organize the main HF pages in the first months. This included working on each category page, as well as pages of the category + brand and category + filter types. Additionally, all possible information queries and search tips were collected, based on which articles were created for additional key queries.

Next steps:

• Technical audit
• Analysis and improvement of EEAT factors
• Usability audit and implementation of improvements
• Work with reviews
• Optimization of product cards
• Optimization for regional requests
• Line building

Results

During the promotion, the volume of organic traffic to the site increased significantly. The average position increased from 70 to 15 in a short time:

The success of the project is due to the active interaction between the client’s team representatives and us. Quick feedback and approval of all edits allows us to “run fast”. Fill out the form below and get a consultation on your project.