Promotion of the “Medipeel” cosmetics online store

How We Conducted SEO Promotion for the Cosmetics Store

Search promotion is a method to improve a website’s visibility for target audience queries in search results. It helps increase organic traffic to the site and convert it into sales. The goal is to ensure that users searching for a product or service find your site instead of your competitors’.

How Cosmetics Promotion Differs from Others

SEO for cosmetics stores differs from other products in several aspects. The target audience in the cosmetics and perfumery niche is well-informed about the products, actively reads research, and seeks reviews online. Therefore, when developing a strategy for such websites, we consider the following factors:

1. Personalized Offers: The audience looks for tailored brand offerings, such as creams for specific skin types or shampoos for particular hair types.
2. Reviews and Expert Opinions: Consumers rely on reviews and expert opinions, including advice from professionals they personally consult.
3. Detailed Interaction with the Product: Shoppers want to examine the product, read its ingredients, compare options, and save items for later. The online shopping experience should closely resemble offline shopping.

What are the main growth points for cosmetics websites?

The semantics in the cosmetics and perfumery niche is broad due to the large number of narrow queries. For example, “cream for sensitive skin from 40 years old”, “cream for sensitive skin from 35 years old”, etc. We collect the largest possible semantic core (SC), then divide it into semantic clusters. We distribute high-frequency queries to category pages, medium- and low-frequency queries to subcategories and product cards.

You should focus on seasonal categories and not forget about them. For example, it makes sense to actively promote the query “sunscreen for the face” in the period from April to August.

Dynamics of search query popularity over the year

What we do for such sites besides semantics

Since many factors affect the results in SEO, we influence each of them a little bit.

• Technical optimization
• Analysis and improvement of EEAT factors
• Usability audit and implementation of improvements
• Working with reviews
• Optimization of product cards
• Optimization for regional requests
• Link building (where without it)

Results.

During the promotion period, the volume of organic traffic to the website increased significantly. In particular, the number of users visiting the site per day increased from 200 to 1300:

The success of the project is the active interaction between the client’s team and us. Quick feedback and approval of all edits allows you to “run fast”. Fill out the form below and get a consultation on your project.